Hair Salon Advertisements

!±8± Hair Salon Advertisements

 What's The Message?
One of the first things that any hair salon advert should do is convey some message. For example, if you are planning to run a special to increase customer counts by offering 25 percent off perms, then this is the message that you want the advertisement to convey. You do not always have to offer a discount price, though, to have effective hair salon adverts. For example, perhaps you would like to inform the public of a new service you are offering. That message should be clearly defined in your advertisement.

Who Are You?
The next important thing that you hair salon adverts need to do is to provide information about your company. A good way to do this is with a unique company logo. The benefit of having a logo is that you gain company recognition for your business. When you think of large companies such as Nike or Disney, you likely think of that unique check mark or the Disney castle. When your business has a good logo, it becomes fresh in the mind of clients when they think of having their hair done. You may also want your hair salon adverts to show off your expertise. For example, many advertisements will say "In business since 1982" or something similar. This shows experience in a simple effective way. You can convey these messages of who you are in any advertisement that you display.

Taking Action
Perhaps one of the best tools that you will use in your hair salon adverts is a tool that causes them to take action. For example, if you are having a discount sale on hair care products you sell in your salon, a simple way to motivate the client to come in is a sale end date. "Hurry, while supplies last" also works well for many sales. Taking action does not only have to do with a sale though. Provide the client with a simply way to get in touch with you, through a website address that is catchy or through an easy to remember phone number. This opens the door for opportunities.

Hair salon adverts can be complex to design on your own. When starting out, you may be tempted to create and use these on your own. While that may save you money, it may cost you more in the long run when you do not bring in the draw of customers that you would like to. Determine if hiring a professional to design and market your hair salon adverts is a better choice.

By Greg Milner

 
FREE Salon & Spa marketing DVD - watch this DVD and discover how to cram your salon or spa with clients eager to give you their cash. 

Hair Salon Advertisements

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How to Coordinate Your Wedding Color Scheme With the Invitations

!±8± How to Coordinate Your Wedding Color Scheme With the Invitations

It will be excellent if you coordinate the color scheme of your wedding with your invitations. When you're browsing the vast range of invitation designs displayed online, your attention may be drawn by a particular invitation that's flashy and bold in colors. For instance, if you have a liking to a beautiful pink and cream design in an invitation type, then you can design your wedding colors to complement those shades. You can match everything from the invitation cards to the dresses, gifts, favors, decorations and place cards, to create a cohesive effect.

If your selection of invitations is limited to a few designs, you can take the final decision according to the color scheme of your wedding. For example, red, green and black invitations may appear to be excellent on paper, but you've to think how that color combination would look on the dresses and decorations of your wedding; but, deep red and gold invitations can easily transform into a full theme for the wedding, making your decision much easier. Whatever the invitation type you want to use for the wedding, remember that your wedding color theme can be incorporated into everything from decorations and place cards to groomsmen's cummerbunds to bridesmaids' dresses.

If you have to select your wedding invitations, but have already decided on the your wedding's color scheme, then it's better to have those colors as the base for your invitations too. It can be done in both ways: if you like a certain color as your wedding theme, you can have it on your wedding invitations; or if you find a particularly good invitation, its color can be the inspiration for your wedding color scheme.

When you both have opted for a themed wedding, like Star Trek, country, or scuba and so on, then the theme can be a base for your invitations. Remember that it may look rather awkward to have classic or traditional invitations when your wedding theme is either modern or eclectic. Similarly, modern or eclectic wedding invitations would be incongruent in a very traditional wedding theme.

When selecting a design for the wedding invitations, whether it complements a particular theme or color scheme or not, it should be true to the image you want to show as a couple. The invitations you've selected should display the couple's personalities, styles and desires, and inform the invitees of what they can expect at your wedding day.

Sometimes it's difficult to select wedding invitations matching your color scheme, particularly if you have already chosen a certain palette of colors for the wedding. At this juncture, online invitation designers can be helpful. They not only offer a vast range of ready made wedding invitations, but also have the ability to design your wedding invites you can choose the invitation components from various options offered online. These can be then mixed and matched to suit your requirements in coordinating with the color scheme.

How to Coordinate Your Wedding Color Scheme With the Invitations

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